Every missed call is a missed job. And every missed job is money your competitor gladly takes. Most contractors don't realize the real problem isn't leads -- it's lead loss. This invisible leak costs the average home service business thousands every month -- and yet, it goes unchecked.
You're out in the field, managing work orders, running from job to job. Calls come in -- but you can't always answer. That's normal. What's not normal is what happens next: silence. No text. No follow-up. No booking. Just another lost lead.
Most contractors chalk this up to "the cost of doing business." But when we audited 25+ companies, we uncovered a startling truth: the average business was leaking between $2,000 and $6,000 a month from missed calls alone. That's your money. You earned those leads. You just didn't have a system to catch them.
According to Invoca's 2023 benchmark report, 65% of home service customers still prefer to call to book a job. But here's the stat that stings: 82% won't leave a voicemail. And 60% of those people will call your competitor next.
Let's break this down:
Even if your numbers are half as bad, you're losing tens of thousands annually -- without realizing it.
It's tempting to throw more money at ads. Boost your Google listing. Try one more postcard drop.
But if you're leaking leads you already paid for -- what's the point? You're pouring water into a bucket with a hole in the bottom. Until you fix the leak, more leads just mean more waste.
Some contractors try answering services. Others train their office manager to call back every missed lead. Others try setting up a CRM.
Here's the problem:
You don't need more complexity. You need a system that just works -- quietly, instantly, reliably.
The top 10% of contractors we work with don't "hope" someone follows up. They've automated the process. Missed call → instant text → lead books themselves → job recovered. It's not magic. It's a system.
They understand the compound cost of delay. Every day without a system = another day of lost income. And they act accordingly.
In less than 60 seconds, our diagnostic quiz will show you how much you're losing -- and how to stop it. We'll ask about your call volume, average job value, and follow-up habits. Then we'll show you the math. Transparent. Personalized. No fluff.
We built this quiz for one reason: so you never again say "I didn't know." Now you will. And then you can decide what to do about it.
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